Lorillard seeks dismissal of case alleging it targets black youth in marketing cigarettes

Lorillard says not liable for smoker’s addiction

BOSTON — A Boston judge delayed ruling Monday on Lorillard Tobacco Co.’s request to reject a lawsuit that accuses the nation’s third-largest tobacco company of targeting black youth in its cigarette marketing.

Judge Linda Giles of Suffolk Superior Court told lawyers for both sides she wanted to review the case filings as well as previous court cases before ruling on Lorillard’s request for a favorable decision without going to trial.

“I have reviewed your submissions,” Giles told the lawyers. “I have not digested them.”

The 2004 lawsuit was filed by Will Evans, the son of Marie Evans, who died of lung cancer in 2002 at age 54. Lawyers for the family say the Greensboro, N.C.-based company should be held responsible for Marie Evans’ exposure to cigarettes from the time she was 9 and for her eventual addiction to tobacco.

Attorneys for Lorillard argued at Monday’s hearing that the family has not presented enough evidence to prove at trial that the company is responsible for Marie Evans’ 40-year smoking addiction and the effect it had on her health.

The case is thought to be the first lawsuit to accuse a tobacco company of targeting black youth in its marketing.

The judge said if she decides to allow the case to go forward, the trial will begin Nov. 1.

According to the plaintiff’s lawyers, Marie Evans started getting free Newport cigarettes in her Boston neighborhood when she was 9, initially trading the cigarettes for candy then smoking them when she turned 13. As a child, she was too young to recognize the dangers of smoking and was lured into the habit by Lorillard advertising, the lawyers say.

The plaintiff’s lawyers also claimed Monday that Lorillard committed battery against Marie Evans when she was offered cigarettes as a child. Attorney Rebecca McIntyre said sales people who frequently distributed cigarettes in Marie Evans’ neighborhood wore shirts with Newport’s colors on them and sometimes arrived in a van that carried the Newport logo.

But Lorillard attorney Andrew McElaney said, “There is no evidence in this case that will support the finding that Lorillard Tobacco Co. gave Marie Evans cigarettes.”

In addition, he said, the lawsuit should have been filed within three years of a heart attack Marie Evans suffered in 1985 to meet the statute of limitations.

Besides Newport, Lorillard also makes Kent, True, Old Gold, Maverick, and Max cigarettes.