Israeli supermarket makes TV ad inspired by surveillance tape of Hamas assassination
By APWednesday, March 10, 2010
Israeli supermarket ad inspired by Hamas slaying
JERUSALEM — An Israeli supermarket commercial is looking to cash in on the infamous surveillance footage of an assassination team killing a Hamas commander in Dubai.
A new TV campaign for the “Mahsaney Kimat Hinam” supermarket chain shows actors wearing wigs and hats and carrying tennis rackets as they make their way through store aisles.
Advertising executive Sefi Shaked says the campaign was inspired by the footage released by Dubai that allegedly shows the disguised killers prowling the halls of a posh hotel ahead of the killing.
He says the commercial even uses the same kind of surveillance cameras used by Dubai.
Dubai has accused Israel of carrying out the killing. Israel has neither confirmed nor denied involvement.
The commercials are expected to air in time for the upcoming Passover holiday season.